Overview

Hootsuite integrates OwlyGPT (powered by GPT) for AI-assisted caption writing, hashtag generation, and post scheduling recommendations. As the leading social media management platform, it combines AI content creation with robust scheduling, analytics, and social listening.

Pricing Plans

Professional $99/user/mo — 1 user, 10 social accounts

Team $249/mo — 3 users, 20 accounts, OwlyGPT full access

Business $739/mo — 5 users, 35 accounts, analytics

Enterprise Custom — 10+ users, social listening add-on

Features

✓ API Access

✓ Team Collaboration

✓ Templates

✓ Browser Extension

✓ Mobile App

Integrations: Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Canva, Salesforce

Pros & Cons

Pros

Most comprehensive social media management platform
AI caption generation and scheduling optimization
Strong analytics and reporting

Cons

Most expensive social media tool in the category
No free plan — only 30-day trial
OwlyWriter AI less capable than dedicated writing tools

Best For

Social media teams managing multiple accounts who need AI-assisted content creation and scheduling

Hootsuite AI (OwlyWriter)